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If you don't see a current position that meets your present interest, please click on the "FUTURE CONSIDERATION" link to be considered for future potential opportunities that may become available.

About Our Benefits
We are always looking for the best talent - individuals who are positive, motivated and hardworking, but most importantly align with our core values to provide amazing experiences for all stakeholders.

Members of our team enjoy a positive, supportive environment where employees are encouraged to develop their skills and talent to their fullest potential. We understand that the health and well-being of you and your family are very important. We also realize what a significant role work plays in contributing to these. That is why our company offers a comprehensive benefit plan that aims to meet the needs of our valued employees and their families.

We pride ourselves on offering extensive, market-competitive health and welfare benefits including:

Medical, Dental, Prescription & Vision Insurance
Paid Vacation & Holiday
Paid Personal/Sick Leave
Company Paid Life Insurance
Company Paid AD&D Insurance
Company Paid Short-Term and Long-Term Disability
Voluntary Supplemental & Dependent Life Insurance
Educational/Tuition Assistance
Retirement Savings Plan with Employer Match
Company Outings and Events

(eligibility for some benefits based on FT/PT among other guidelines)

This link leads to files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data. https://www.cigna.com/legal/compliance/machine-readable-files

Marketing Manager

Gaithersburg, MD

Full Time

Corporate Office

Experienced

Marketing Manager – Pratum Companies

The Marketing Manager at Pratum Companies is responsible for developing and executing a results-driven marketing strategy that directly supports leasing performance, occupancy growth, and overall asset value across a diverse multifamily portfolio. This role operates at the intersection of operations and marketing, ensuring that all initiatives are aligned with ownership objectives, compliance requirements, and measurable financial outcomes.

This individual will lead the execution of digital marketing, branding, and communication strategies across both affordable and market-rate communities, while providing scalable tools and support to onsite teams. The role requires a strong understanding of compliance-driven environments, including HUD and Fair Housing regulations, and the ability to translate data into actionable strategies that drive performance.

NOTE: This is not a remote position. This role will require residency in the Washington, DC in order to work at the company's Gaithersburg, MD headquarters location.

Key Responsibilities

Portfolio Marketing Strategy & Execution
- Develop and execute Pratum’s portfolio-wide marketing strategy to support occupancy targets, leasing velocity, and revenue optimization. Ensure all marketing efforts are aligned with operational goals, ownership expectations, and asset-level business plans.
- Oversee property websites, ILS platforms, and digital campaigns, ensuring accuracy, consistency, and compliance with all regulatory requirements. Continuously monitor campaign performance, adjusting strategy based on lead quality, conversion rates, and return on investment.
- Provide regular reporting and insights to senior leadership, tying marketing performance directly to occupancy, collections, and overall asset performance.

Standardization & Operational Support
- Create and maintain standardized marketing templates, toolkits, and guidelines for onsite teams to ensure consistent execution across the portfolio. This includes property listings, collateral, social media content, and outreach materials.
- Establish scalable systems and workflows that reduce operational burden at the site level while maintaining brand consistency and compliance. Maintain a centralized digital asset library accessible to all stakeholders.

Content Development & Brand Management
- Develop and execute high-quality marketing content that aligns with Pratum’s brand standards and positioning. This includes property marketing materials, digital content, internal communications, and presentations.
- Write and edit clear, compelling copy that drives engagement and leasing performance. Coordinate photography, videography, and creative assets to enhance property visibility and competitiveness.
- Support property-level and corporate initiatives, including lease-ups, repositioning efforts, resident engagement, and company branding.

Cross-Functional Collaboration
- Partner closely with Operations, Compliance, HR, and Learning & Development to support broader company initiatives. Develop recruiting materials, training content, and internal communications that reinforce company culture and operational consistency.
- Ensure all messaging, both internal and external, reflects Pratum’s standards, values, and expectations.

Marketing Technology & Innovation
- Evaluate, implement, and optimize marketing technologies and AI-driven tools to improve efficiency, scalability, and performance tracking.
- Leverage technology to enhance SEO, optimize listings, automate workflows, and improve reporting accuracy. Identify opportunities to streamline processes and reduce manual workload across the portfolio.
- Stay informed on emerging trends and technologies, ensuring Pratum remains competitive and forward-thinking in its marketing approach.

Reporting & Performance Management
- Track and analyze key performance indicators, including traffic, lead conversion, occupancy trends, and campaign effectiveness.
- Maintain a structured marketing calendar to ensure timely execution of all initiatives. Provide data-driven recommendations to leadership to support strategic decision-making and improve portfolio performance.
- Continuously evaluate and refine marketing strategies to drive measurable results.

Required Qualifications

Minimum of 5 years of marketing experience, with direct experience supporting multifamily housing, property management, or real estate portfolios.
Strong understanding of affordable housing compliance, including HUD and Fair Housing advertising requirements.
Proven ability to develop and execute digital marketing strategies that drive measurable business outcomes.
Exceptional written and verbal communication skills, with strong attention to detail.
Experience creating scalable tools and systems to support multi-site operations.
Demonstrated ability to manage multiple priorities in a fast-paced, high-accountability environment. The work requires the ability to manage competing priorities effectively.
Strong analytical skills with the ability to translate data into actionable strategies.
IT and Computer Proficiency
- Prior experience working within Yardi is required, with a strong working knowledge of RentCafe and the ability to actively manage and optimize that platform across a portfolio.
- Familiarity with industry-relevant marketing and technology platforms is required, including Yardi PMS, EliseAI CRM, Google Ads and Ad Words, AI-supported marketing tools, Microsoft Office Suite, Adobe Creative Suite, Canva, Flipbook platforms, SurveyMonkey, reputation management monitoring software, website design software tools, Mailchimp, Loomly, and social media optimization tools.

Preferred Qualifications

Experience supporting both affordable and market-rate portfolios.
Familiarity with LIHTC, HUD programs, and compliance-driven leasing environments.
Experience with event marketing, employer branding, and internal communications.
Proven experience leveraging AI tools and marketing technology platforms to improve efficiency and performance.

Physical Demands & Work Environment
This role is primarily office-based, with periodic travel to properties and corporate locations as needed. The position requires regular use of a computer and standard office equipment, with occasional lifting/moving of materials up to 25 pounds. Employees may occasionally be exposed to outdoor conditions when visiting properties.

This role is exempt and has an anticipated annual pay range of $75k-90k for a new employee depending on a number of relevant factors including individuals’ experience, qualifications, knowledge, skills, abilities, client/property or company budgetary limitations/guidelines, and other job-related company and market considerations. This position may be eligible to receive discretionary and/or performance-based bonuses on a spot or annual basis, which are variable depending on individual merit/performance, budgetary limitations, company performance, and other job-related factors. This non-exempt role will be eligible for overtime for all hours worked in excess of 40 per week. Full-time positions (30+ hours/week) are eligible for 2 weeks paid vacation, 1 week sick leave, 11 paid holidays, and health & welfare benefits as outlined on the Company’s website. To learn more about our company and our benefits, go to: https://pratumco.com/careers/

Pratum Companies is committed to a diverse workforce and is an Equal Opportunity Employer.

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This is not a remote position. This role requires residency and on-site presence in the Washington, DC region as outlined in the job description in order to work at the company's main office in Gaithersburg, MD. I confirm that I am able to meet these requirements.*

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PLEASE READ CAREFULLY: I certify and acknowledge that the information I have submitted in this application has been furnished by me and is true and complete to the best of my knowledge. By agreeing to this question, I understand that misrepresentation or omission of facts is cause for dismissal or rejection of my application. I further agree that I can meet the requirements of the job and can perform the job responsibilities and meet the company's attendance standards as posted. If employed, I will abide by all rules, policies and company regulations.*

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Thanks for visiting our Career Page!

We look forward to considering you for employment with our organization!

We invite you to apply to the positions that match your qualifications, and it is recommended that you not apply for positions for which your skills and experience do not match those which are required.

NOTE: Positions are sorted by Job Category, then alphabetically by Job Title and then Geographic Location.

If you don't see a current position that meets your present interest, please click on the "FUTURE CONSIDERATION" link to be considered for future potential opportunities that may become available.

About Our Benefits We are always looking for the best talent - individuals who are positive, motivated and hardworking, but most importantly align with our core values to provide amazing experiences for all stakeholders.

We pride ourselves on offering extensive, market-competitive health and welfare benefits including:

Medical, Dental, Prescription & Vision Insurance

Paid Vacation & Holiday

Paid Personal/Sick Leave

Company Paid Life Insurance

Company Paid AD&D Insurance

Company Paid Short-Term and Long-Term Disability

Voluntary Supplemental & Dependent Life Insurance

Educational/Tuition Assistance

Retirement Savings Plan with Employer Match

​Company Outings and Events (eligibility for some benefits based on FT/PT among other guidelines)

Marketing Manager

Apply for this position

About Our Benefits
We are always looking for the best talent - individuals who are positive, motivated and hardworking, but most importantly align with our core values to provide amazing experiences for all stakeholders.

Company Outings and Events

(eligibility for some benefits based on FT/PT among other guidelines)