Marketing Assistant
Fairfax, VA
Full Time
Property- Leasing
Experienced
Marketing Assistant
Essential Duties and Responsibilities:
- Manage the leasing up and leasing process for a Tax Credit Community in the most efficient and profitable manner possible given existing market conditions consistent with the goals and objectives.
- Build a strong waiting list and increase traffic to the property. This community is specifically designed for individuals aged 62 and older, and to attract qualified residents and ensure successful occupancy.
- Partners with leadership and community managers implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including the use of online advertising, corporate and property websites, SEO/SEM, social media, referrals, signage, outreach and email marketing, and other tactics, and appropriately selects marketing techniques that fit the property’s desired resident profile and market conditions.
- Effectively understand and operate the company’s various software programs.
- Prepare all application-related paperwork for seniors qualifying for LIHTC programs in an accurate and timely manner. Be able to explain all application documents to new applicants. Ensure that all application packages are free of errors prior to forwarding to Property Manager.
- Ensure applicants are selected from the waitlists appropriately and waitlists are maintained properly.
- Will ensure that applicants are matched to the affordable program which bests fits their needs and that all program regulatory requirements are met.
- Participate in company training classes and meetings as required.
- Assist on-site Assistant Community Managers in all move in paperwork, touring and telephone techniques.
- Responsible for accurate and timely completion of all daily, weekly and monthly leasing reports and other information as directed.
- Ensure move-in procedures are followed by each CHAI community.
- Focus on high levels of customer service for prospects, applicants, and vendors
- Adhere to all local, state and federal housing requirements as it relates to leasing and management of the property.
- Ensure that all properties in the portfolio maintain a 2% vacancy rate or less and that all vacancies are assigned to an applicant within five days of move out for those properties with a wait list.
- Must understand current market conditions
- Must be able to tour the Communities, including climbing stairs on a regular basis
- Must be available to assist with after-hours emergency situations
- Conduct property inspections for cleanliness of tour route (interior and exterior), including vacant unit before showing the unit.
- Inspect grounds for curb appeal
- Build rapport and follow up with applicants and potential applicants
- Lead tours
- Assist prospects in completing application paperwork
- Oversee leasing of multiple properties.
- Monitor leasing administration
- Oversee completion of all necessary application paperwork
- Maintain thorough knowledge of Leasing Procedures and each Tenant Selection Plan
- Other tasks or duties assigned by supervisor.
To perform this job successfully, an individual must be able to perform each essential duty well. The requirements listed below are representative of the knowledge, skills and abilities required. Associates must follow requirements for training/development plans. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.
Certifications:
Hold and maintain any and all certifications required to manage the property, which may include affordable, tax credit, property management and other such licenses or designations. Professional accreditations are preferred.
Education:
A college degree is preferred but not required. The position requires the ability to read and write English fluently, the ability to accurately perform intermediate mathematical functions and the ability to understand and perform all on-site resident management software functions.
Professional Experience:
A minimum of three (3) years’ experience in residential property management, preferably with a strong leasing and marketing background.
Attendance/Travel Requirements:
The position requires the ability to work five days of the week, 52 weeks of the year. Due to the property staffing limitations, it is extremely critical that individuals be able to work their scheduled hours on a consistent basis and, if necessary, overtime hours when requested. Travel to sites may be required at times to attend various company gatherings or to assist with in person tours. You must also be able to attend certain resident events that are held after hours.
Skills:
The position requires, but is not limited to, the following:
Strong administrative and organizational skills (juggling multiple projects, tasks simultaneously)
- Strong time management skills and the ability to prioritize wisely
- Strong customer service orientation
- Good understanding of sales and marketing concepts and the ability to develop, implement, and evaluate marketing plans
- Knowledge and understanding of Affordable waitlists i.e. HUD and LIHTC
- Ability to close a sale
- Ability to operate and understand personal computer functions and company utilized software packages including LRS, Knock, posting on Craigslist, OneSite, Microsoft suite.
- Must be capable of physically accessing all exterior and interior parts of the property and amenities.
- Must be able to push, pull, lift, carry or maneuver weights of up to 20lbs. independently and 50 lbs. with assistance.
- Basic knowledge of computers
- Ability to use Outlook
- Intermediate to advanced knowledge of MS Word and Excel, Yardi
- Ability to develop advanced knowledge of other programs or systems as needed
- Advanced Internet knowledge
Maintain a commitment to ongoing personal development and career growth through career path activities provided through the corporate office and external sources as needed.
Pratum Companies pride itself on offering a competitive salary and extensive, market-competitive health and welfare BENEFITS.
- Medical, Dental & Vision
- Prescription Drug Program
- Paid Vacation & Holiday
- Paid Personal/ Sick Leave
- Company Paid Life Insurance
- Company Paid AD& D Insurance
- Company Paid Short- Term
- Company Paid Long-term Disability
- Supplemental Life Insurance
- Dependent Supplemental Life Insurance
- Educational Assistance
- Financial Planning
- Retirement Savings Plan with company matching
- Company outings and events
Workplace Requirements
- As indicated in the job title, this role will require a minimum of three (3) years’ experience in residential property management, preferably with a strong leasing in LIHTC programs and marketing background.
- Monday-through-Friday is the primary work schedule, but evenings and/or weekends may be required on a regular basis and may not be fully known in advance.
This role is non-exempt and has an anticipated hourly pay range of $23.00-$25.00/hour for a new employee depending on a number of relevant factors including individuals’ experience, qualifications, knowledge, skills, abilities, client/property or company budgetary limitations/guidelines, and other job-related company and market considerations. This position may be eligible to receive discretionary and/or performance-based bonuses on a spot or annual basis, which are variable depending on individual merit/performance, budgetary limitations, company performance, and other job-related factors. This non-exempt role will be eligible for overtime for all hours worked in excess of 40 per week. Full-time positions (30+ hours/week) are eligible for 2 weeks paid vacation, 3 weeks sick and related leave, 11 paid holidays, and health & welfare benefits as outlined on the Company’s website. To learn more about our company and our benefits, go to: https://pratumco.com/careers/
Pratum Companies is committed to a diverse workforce and is an Equal Opportunity Employer.
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